Top 5 Social Apps Performance in Portugal Q4 2024

In the fourth quarter of 2024, the top social apps in Portugal exhibited varying performance trends across downloads, revenue, and active users. This data, sourced from Sensor Tower, provides insights into the competitive landscape of these applications.

Threads saw a dynamic trend in weekly downloads, peaking at around 46K in mid-October before gradually declining to nearly 27K by the end of December. The app maintained strong user engagement, with weekly active users rising from 933K to over 1M throughout the quarter.

Facebook experienced a steady revenue stream, averaging around $4K weekly, with slight fluctuations. Downloads peaked in late December at approximately 24K, while active users remained robust, averaging 3M weekly.

TikTok - Videos, Shop & LIVE showcased a strong revenue performance, peaking at $179K in mid-November. Weekly downloads fluctuated, reaching a high of nearly 25K in late December. Active users showed stability, hovering around 1.6M throughout the quarter.

Instagram maintained a consistent revenue stream, averaging $15K weekly, with a notable peak of $24K in early November. Downloads saw a significant rise in late December, reaching 23K. Active users remained steady at approximately 2.5M each week.

Reddit had a modest revenue performance, averaging around $200 weekly. Downloads remained consistent, peaking at over 4K in early November. Active users showed a slight increase, reaching 184K by the end of December.

For more detailed insights and analysis, visit Sensor Tower's platform.